Wednesday, April 26, 2006

Microsoft to Buy Massive

Not much to say here since others have commented on this already (see Branded Newb and Joystiq), but I think it's a good move for Microsoft to buy Massive.

Not only does it make sense in terms of their console/online gaming business, but it's a great in-road to a place where Google isn't (yet) on the ad-inventory/selling side. They are also planning on integrating it into their ad-brokering service, AdCenter, which can really help them differentiate their offering from Google, by providing a "one-stop" to buy search, display and gaming advertising placements.

I don't know about you, but I love the on-going battle between Google, Microsoft and Yahoo. It's fun to watch, isn't it? I just wouldn't want to be in the middle of it. Think of the stress. Yipes.


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