Another step towards Google World Domination

As the Financial Times reports, Google is taking yet another step towards world domination with the purchase of a technology to get "expanded text extracts" (I can only assume from the searched sites themselves) that will give "relevant information without having to go to the web-site."

With all the millions and millions of searches and eyeballs on its site already, Google is already making a mint off their ad inventory. But what if they can gather another (to estimate low) 10% of the eyeballs by directing them to their own pages with useful snippets of information extracted from other sites? Not only is there an increase in inventory meaning an increase in ad revenue, but it's another competitive advantage i.e. another reason to use Google over Yahoo. This gets them a bigger market share and more users, again increasing users and use of the site, increasing revenue again.

But most importantly, in some ways it essentially makes the entire Internet accessible from one site. World friggin' domination. The whole Internet in one site. God help us all.

Btw, if you haven't noticed by now, I do love my hyperbole. :)