helpwinmybet.com

Have you heard of this site? I just heard about HelpWinMyBet.com on KROQ radio in Los Angeles, and it's about some guy who made a bet with his girlfriend that if he made a website that got to 2 million hits, she'd have a threesome with him.

Apparently he hit it in like 24 hours.

Is this a joke/hoax? Does anyone know? If not, there is a good lesson about web marketing in there somewhere. Sex sells? Spin it to win it?

The other weird thing is that I SWEAR the guy said it was helpMEwinmybet.com, which takes you to another such site, but not the same one. Ah, the plot thickens... eh, not really... just another guy trying to make a buck through lawlessness and snake oil.