WSJ Article: Social Networking on Mobile Phones

Ok, last one for tonight on articles I can't link to. This article talks about the recent deals by MySpace and Facebook to make some of their services on mobile phones. What do you think? Is this stuff ever going to take off? Or is it just the latest gimmick to extract more money out of naive teens?

Personally I don't see it happening in the really near future, but maybe I'm just showing my age. Hell, I didn't give blogs much of a chance. What a dinosaur I am becoming...