The Future of Mobile: Crush or Flush

Heard of "Crush or Flush"? It's a new "Hot or not" for today's mobile set. Although it's a simple idea, I think simple applications like this one (users only have three choices: "crush", "flush" or "tell a friend") is where mobile will finally shine. I think there's been too much effort in recreating the web on phones. That's just silly. The web is great for elaborate graphics, depth of content and endless linking. Mobile is NOT good at those things and it may never be.

Developers/entrepreneurs need to start thinking smarter about delivering apps that facilitate use by the normal person's cell phone before mobile becomes anything substantially more than a phone. They should keep in mind the fact that typically there are limits to battery life, user patience, what the user wants to learn and the time period users want to spend using their phone.

Is Crush or Flush going to change the world? Hardly. But maybe it'll change mobile and mobile marketing for the better.