Coke Zero Zero Seven Bottle

For some reason when I initially heard about this, I was thinking it was a brilliant idea. "What a sponsorship! A great idea!" (I don't know what I was thinking). Then I saw the bottles and I thought, "eh."

Do you ever get the impression that this goes on not only with consumers but with all parties involved? The marketers that paid for this sponsorship or whatever this is called, Coke, everyone. Collective "eh" and you move on to the next project. "Well, at least we'll get eyeballs" would probably be the resulting sentiment.

There's just too much marketing that may sound good initially but just ends up looking and feeling wrong. What a shame.