Wednesday, September 24, 2008

VW Routan

Love the name, right? VW has an interesting campaign to promote their new minivan. They've hired Brooke Shields, now a famous mother, to fight against people having babies just so that they can buy a Routan. Man, I just can't get over that horrible name. Really bad for the internet generation. I misspelled it a couple times before I got it.

Anyway the campaign seems pretty fun, where she's self-importantly fighting this cause, with several spots here, here, here, and here, driving people to

Brooke does a good job of keeping a straight face as she accuses couples of having a baby for German engineering instead of love. Will this sell minivans? Not sure, but it will drive awareness that they HAVE a minivan, and that's a start. Now if they could just do something about that name...


Post a Comment

<< Home